Fabric Box

Fabric Box is a fabric store based in Morningside, Auckland, offering a wide selection of quality fashion apparel fabrics. Designed to appeal to everyday sewing enthusiasts, from beginners to seasoned pros, Fabric Box creates a welcoming space for all. I designed a logo and complete brand identity that reflects their minimalist, yet inviting aesthetic.

The store’s clean, modern cedar board exterior inspired a colour palette of warm rust red tones, while the fabric itself influenced the subtle movement in the typography, evoking the flow of fabric. Dashed lines throughout the branding mimic stitching, adding texture and a handmade touch.